Product Marketing Manager for Poultry Category
5 days ago
About Us
Pilmico Foods Corporation is an integrated regional food and agribusiness company dedicated to creating a high-performance culture. We are constantly improving and optimizing our processes by integrating the value chain around Asia.
We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.
Job Description
The Product Marketing Manager will support the Food Group and Country operations in developing the Agribusiness for the Poultry category. This role focuses on product innovation and managing new product ranges by utilizing market studies to validate concepts and ideas.
Main Responsibilities
- Lead and facilitate key stakeholders in managing the assigned segment across the food group.
- Work with the Market Research Manager in gathering market data and competitive intelligence for assigned segments; translate these into relevant insights to serve as the foundation for new concepts and innovation.
- Have a clear understanding of the products, markets & consumers to enable him/her to grow the category for the food group by identifying opportunities and appropriate products and innovation for the market.
- Work with the Research & Technical Development team regarding technical product development. Ensure adherence to set regulations; identify key product features, benefits, and reasons to believe from a technical product point of view.
- Lead the packaging aspects taking into account local market needs, costs, and social requirements.
- Co-own the P&L of assigned products and categories. Responsible for total category budget management in close partnership with the Research & Technical Development team, Brand, Marketing, and Sales teams.
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