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Marketing Director

1 week ago

Johor Bahru, Johor, Malaysia JAC Recruitment Full time
Job Description:

The Branding Manager will oversee and manage all aspects of the brand's marketing efforts, ensuring alignment with business objectives and long-term strategic goals. This dynamic role requires a creative individual experienced in managing the brand's presence across various channels.

Main Responsibilities:

  1. Advertising & Promotions (A&P):
    Develop and execute integrated advertising and promotional campaigns to drive brand awareness, consumer engagement, and sales growth.
    Manage A&P activities, ensuring effective allocation and ROI.
    Collaborate with internal teams and external agencies to design and implement promotional strategies.
  2. Trademark Registration:
    Oversee the process of trademark registrations and ensure that all intellectual property rights associated with the brand are legally protected.
    Monitor potential trademark infringements and address legal concerns related to brand protection.
  3. Exhibition/Expo Management:
    Plan, organize, and manage the brand's participation in industry exhibitions, expos, and trade shows to increase brand visibility and foster B2B relationships.
    Ensure consistent brand representation at events, from booth design to promotional materials and product demos.
    Track event performance and measure ROI.
  4. Label/Carton Design:
    Collaborate with design teams to develop labels, packaging, and cartons that align with brand guidelines and meet legal or regulatory requirements.
    Ensure packaging designs reflect the brand's positioning and are functional, appealing, and consistent across product ranges.
  5. Brochure/Website Management:
    Oversee the creation, updating, and distribution of branded brochures, product catalogues, and marketing materials.
    Manage the company website, ensuring content is up-to-date, engaging, and optimized for user experience and search engines.
    Coordinate the design and content development of web pages, ensuring alignment with brand messaging.
  6. Public Communication:
    Act as the key point of contact for all public relations and media communications related to the brand.
    Work with PR agencies to craft press releases, media pitches, and crisis communication strategies.
    Manage brand messaging in both internal and external communications, ensuring consistency across all touchpoints.

Key Requirements:

  1. Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree or MBA is a plus.
  2. 5+ years of experience in brand management, with a focus on FMCG.
  3. Proven track record in handling A&P, trademark registration, event management, and digital marketing.
  4. Experience in managing the creative design process, including packaging and promotional materials.
  5. Apply in-depth knowledge of the FMCG industry to develop relevant and effective marketing strategies.
  6. Stay abreast of industry trends, consumer behavior, and competitor activities to ensure the brand remains competitive and innovative.