Brand cum Trade Marketing Manager
4 days ago
1. Develop Channel specific strategy, discovering business opportunities and developing high value-added activities.
2. Develop effective channel promotion, sell out programs and brand activation programs in the retail space to maximize reach and shopper interaction.
3. Set up evaluation and measurement parameters for Trade Marketing Activities.
4. Develop Point of Purchase strategy in sync with the brand objectives.
5. Develop creative agencies/units which specialize in point of purchase design and implementation.
6. Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space.
7. To search for new event avenues, coordinate, lead and manage events.
8. Follow up event on-site and manage event set up.
9. Enhance customer loyalty program to improve new user's base.
10. Drive promoter new conversions, claims and liaise with nutritionist/sales team for product training.
11. Ensuring effective marketing activation communication within/across functional department.
12. Negotiate with supplier and recommend for reasonable quotation for approval.
13. Conduct market research, gather information and negotiate contract terms.
14. Proactively handle any arising issues and troubleshoot any emerging problems on the event day.
15. Identify new event opportunities in high traffic locations, including morning markets to generate stronger awareness.
16. Actively involve in rolling demand forest.
Branding:
1. Brand Strategy Development:
a. Define the brand's positioning, values, and unique selling propositions (USPs).
b. Develop short-term and long-term brand strategies to achieve business objectives.
c. Conduct market research, competitor analysis, and consumer insights to inform brand strategy.
2. Product Portfolio Management:
a. Manage the brand's product portfolio, including new product development, line extensions, and product lifecycle management.
b. Collaborate with product development teams to ensure products meet brand standards and customer expectations.
3. Brand Communication and Marketing:
a. Develop and execute integrated marketing campaigns to build brand awareness, drive sales, and enhance brand equity.
b. Create compelling brand messaging, content, and visuals for various channels such as advertising, digital media, social media, and PR.
c. Manage advertising agencies, media planning, and marketing budgets to maximize ROI.
4. Brand Performance Monitoring:
a. Monitor and analyze key performance indicators (KPIs) such as market share, sales volume, brand perception, and consumer engagement.
b. Conduct regular market and competitive analysis to identify opportunities and threats.
c. Use data and insights to make data-driven decisions and adjustments to brand strategies.
5. Brand Innovation and Renovation:
a. Drive innovation and product development initiatives to meet evolving consumer needs and market trends.
b. Lead brand renovation projects, including packaging updates, product reformulations, and brand refreshes.
6. Cross-Functional Collaboration:
a. Collaborate with cross-functional teams such as sales, supply chain, R&D, and finance to align brand strategies with business goals.
b. Work closely with sales teams to develop trade marketing strategies, promotions, and customer-specific initiatives.
7. Brand Advocacy and Partnerships:
a. Build and nurture relationships with brand ambassadors, influencers, and strategic partners to amplify brand messaging and reach new audiences.
b. Represent the brand at industry events, conferences, and trade shows to enhance brand visibility and reputation.
-
Trade and Brand Specialist
3 days ago
Shah Alam, Selangor, Malaysia GoodMorning Global Sdn Bhd Full timeJob Summary:We are seeking a highly motivated and experienced Trade and Brand Specialist to join our team at GoodMorning Global Sdn Bhd. As a Trade and Brand Specialist, you will be responsible for developing and executing trade marketing strategies that drive business growth and brand awareness.Key Responsibilities:Develop and execute trade marketing...
-
Trade Marketing Manager
1 week ago
Shah Alam, Selangor, Malaysia MVC Resources Full time3 days ago Be among the first 25 applicantsDirect message the job poster from MVC ResourcesManaging Director (Malaysia) - We are HIRINGRole & Responsibilities:Strategic Trade Marketing: Develop and execute comprehensive trade marketing strategies that align with the company's brand vision and business objectives across MT and GT channels.Channel Partnership...
-
Global Trade Marketing Manager
3 days ago
Shah Alam, Selangor, Malaysia GoodMorning Global Sdn Bhd Full timeJob Description:The ideal candidate will be responsible for developing and implementing trade marketing strategies to drive sales and brand awareness. Key responsibilities include:Developing Channel specific strategy, discovering business opportunities and developing high-value-added activities.Developing effective channel promotion, sell-out programs and...
-
Trade Marketing Executive
1 week ago
Shah Alam, Selangor, Malaysia KMT JAYA SDN BHD Full timeTrade Marketing Executive (Korean Speaker)5 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Responsibilities:Assist the Trade Marketing Manager in executing trade marketing plans and campaigns to achieve sales objectives and enhance market share;Coordinate and implement trade marketing activities such as...
-
Stock Management cum Supply Chain Executive
1 week ago
Shah Alam, Selangor, Malaysia Upscale Sdn Bhd Full time(A) Stock Management cum Supply Chain ExecutiveAbout the job (A) Stock Management cum Supply Chain ExecutiveStock ManagementResponsible for all activities regarding trade purchasing, including stock order forecast, request for quotation, negotiation, issue purchase order, arrange shipment, do receiving and QC inspection, etc.Capture stock transactions into...
-
Brand Strategy Manager
4 days ago
Shah Alam, Selangor, Malaysia GoodMorning Global Sdn Bhd Full timeJob Description:At GoodMorning Global Sdn Bhd, we are seeking a highly skilled Brand Strategy Manager to lead our trade marketing efforts. The ideal candidate will have a deep understanding of brand development and a proven track record in driving business growth through effective marketing strategies.Key Responsibilities:a. Develop and execute integrated...
-
Brand Development and Activation Leader
3 days ago
Shah Alam, Selangor, Malaysia GoodMorning Global Sdn Bhd Full timeAbout the Role:We are seeking a Brand Development and Activation Leader to join our team at GoodMorning Global Sdn Bhd. As a key member of our marketing department, you will be responsible for developing and implementing trade marketing strategies that drive sales and brand awareness. This role involves working closely with cross-functional teams to develop...
-
Senior Brand Manager
5 days ago
Shah Alam, Selangor, Malaysia FamilyMart Malaysia Full timeWe are on the hunt for a highly skilled marketing expert to spearhead our marketing efforts and drive business growth through strategic planning and execution.About the RoleThis senior-level position demands a creative and analytical thinker who can craft and implement effective marketing campaigns that captivate customers and boost sales.Key...
-
Brand Marketing Assistant
7 days ago
Shah Alam, Selangor, Malaysia Salt Marketing Sdn. Bhd. Full timeWhy Join UsSalt Marketing Sdn. Bhd. is a dynamic marketing firm offering exciting opportunities for career growth and development.About the RoleThe Digital Marketing Assistant will play a crucial role in driving the company's marketing efforts, focusing on developing new industries, managing day-to-day marketing activities, and growing overall sales.Key...
-
Manager - Marketing
5 days ago
Shah Alam, Selangor, Malaysia FamilyMart Malaysia Full timeGet AI-powered advice on this job and more exclusive features.ResponsibilitiesDeliver sales and customer count impact via engaging promotional and campaign strategy/calendar to enhance customer engagement and improve promotional revenue & ROI maximization.Liaise closely with relevant functions and leads core customer messaging conceptualization with regards...
-
Brand Development Manager
5 days ago
Shah Alam, Selangor, Malaysia Salt Marketing Sdn. Bhd. Full timeKey ResponsibilitiesDevelop new markets to drive business growth, manage day-to-day marketing activities, and coordinate marketing campaigns with sales efforts.Collaborate with graphic designers and printers to create effective advertisements and marketing materials.
-
Trade Marketing Specialist
17 hours ago
Shah Alam, Selangor, Malaysia Carlsberg Malaysia Full timeAbout This OpportunityThis is an excellent chance to join Carlsberg Malaysia as a commercial operations director and contribute to the company's success.The ideal candidate will have experience in FMCG industry with exposure to commercial roles, such as channel, sales, or brand management.Degree in Marketing, Business, or related field.Minimum 3 years...
-
Admin cum Executive Assistant
1 week ago
Shah Alam, Selangor, Malaysia Lebtech Energy Full timeDirect message the job poster from Lebtech EnergyProgressing Towards a Sustainable Future | Passionate in Tech, Sustainability & the Arts | Avid GolferWe're Hiring Join Lebtech Energy as an Admin cum Executive AssistantAre you an organized, detail-oriented professional with 2-4 years of experience looking to grow your career in the IT industry? Lebtech...
-
HR cum Learning and Development Officer
4 days ago
Shah Alam, Selangor, Malaysia The Saujana Hotel Kuala Lumpur Full timeCompany DescriptionThe Saujana Hotel Kuala Lumpur is an executive office company based out of Saujana Resort in Shah Alam, Selangor, Malaysia.Role DescriptionThis is a full-time on-site role as an HR cum Learning and Development Officer at The Saujana Hotel Kuala Lumpur. The Officer will be responsible for managing Human Resource Development, HR Management,...
-
Retail Marketing Specialist
5 days ago
Shah Alam, Selangor, Malaysia FamilyMart Malaysia Full timeAre you a driven marketing professional with a passion for delivering results? Do you have a proven track record of success in driving sales and customer engagement through strategic promotional and campaign initiatives?Job OverviewWe are seeking a Senior Brand Manager to join our marketing team and play a key role in shaping our brand's vision and...
-
Consumer Engagement Strategist
2 days ago
Shah Alam, Selangor, Malaysia GoodMorning Global Sdn Bhd Full timeAbout this Opportunity:We are seeking a Consumer Engagement Strategist to join our team at GoodMorning Global Sdn Bhd. As a key member of our marketing department, you will be responsible for developing and implementing trade marketing strategies that drive sales and brand awareness. This role involves working closely with cross-functional teams to develop...
-
Global Trade Coordinator
17 hours ago
Shah Alam, Selangor, Malaysia Tech Harvest Capital Full timeTech Harvest Capital is a dynamic company based in Malaysia that specializes in global trade and supply chain management.About the Job DescriptionThe Global Trade Coordinator will be responsible for ensuring the smooth flow of goods between suppliers, manufacturers, and customers.Main Responsibilities:Trade Documentation: Prepare and manage all necessary...
-
Brand Management Specialist
3 days ago
Shah Alam, Selangor, Malaysia Walk Production Full timeWalk Production Job OpeningWe are a dynamic and fast-growing branding agency that specializes in creating innovative solutions for our clients. We are currently seeking an experienced Project Associate to join our team. As a key member of our project management team, you will be responsible for managing branding and marketing projects for clients.Key...
-
Senior Key Account Manager
1 week ago
Shah Alam, Selangor, Malaysia Zuspresso Full timeJob ResponsibilitiesLead the implementation of strategic customer plans with Modern Trade customers across all ZUS Coffee categories and maintain strategic business relationships with assigned major accounts to drive brand awareness and secure profitable business.Key negotiator for ZUS Commerce with customers for trading terms and category development...
-
Sales Professional
17 hours ago
Shah Alam, Selangor, Malaysia Tech Harvest Capital Full timeTech Harvest Capital invites applications for a Trade Development Executive position, focusing on container trading. The successful candidate will have a deep understanding of the logistics industry and be able to leverage their knowledge to drive business growth.About the Job DescriptionThe key responsibilities of this role include:Conducting market...