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Digital Branding Manager

2 weeks ago

Bukit Mertajam, Malaysia U CREATIVE MARKETING SDN BHD Full time

**Responsibilities**:
1.Oversee & Back-up the whole Digital Branding Department & Client Account Department.

2.Brand Strategy Development: Leading with the marketing teams to define the overall brand strategy and objectives. Conduct market research, competitor analysis, and audience profiling to understand target demographics and their preferences.

4.Content Creation and Management: Create and curate engaging content that aligns with the brand's tone, voice, and values. This includes writing website copy, blog articles, social media posts, and other digital assets. Ensure content is optimized for search engines (SEO) and resonates with the target audience.

5.Social Media Management: Develop and execute social media strategies to build brand awareness, engagement, and loyalty. Manage social media accounts, create and schedule posts, respond to user comments and messages, and monitor social media trends and analytics.

6.Digital Branding Campaigns: Plan and execute digital advertising campaigns across various platforms. Monitor campaign performance, optimize core strategy.

7.Brand Guidelines and Standards: Develop and maintain brand guidelines and standards to ensure consistency across all digital touchpoints. Provide guidance to internal teams and external stakeholders on brand-related matters.

8.Online Reputation Management: Monitor online conversations and reviews about the brand and promptly address any negative feedback or complaints. Implement strategies to enhance the brand's online reputation and foster positive customer sentiment

9.Performance Analytics: Track and analyze key performance indicators (KPIs) related to brand awareness, engagement, and conversion. Utilize web analytics tools, social media insights, and other data sources to evaluate the effectiveness of branding efforts and make data-driven decisions.

10.Collaborative Coordination: Work closely with cross-functional teams, including video production, digital marketing, design, content creators, and clients, to ensure brand consistency and alignment across all digital channels.

11.Stay Updated on Industry Trends: Keep up-to-date with the latest digital marketing and branding trends, technologies, and best practices. Continuously seek opportunities for innovation and improvement in the digital branding space.

**Job Requirements**:

- Bachelor’s degree in marketing or related field
- Able to speak in **Mandarin**:

- Proven experience in Digital branding marketing, with a strong understanding of various digital platforms and strategies
- Strong analytical skills, able to interpret data and make data-driven decisions
- Creative mindset with the ability to think outside the box and develop innovative marketing approaches
- Understanding of branding marketing concepts
- Knowledge of web analytics tools
- Content and creative writing skills
- Excellent communication skills, both written and verbal, to effectively convey marketing messages

**Salary**: From RM5,500.00 per month

**Benefits**:

- Additional leave
- Dental insurance
- Gym membership
- Health insurance
- Opportunities for promotion
- Parental leave
- Professional development
- Vision insurance

Schedule:

- Monday to Friday

Supplemental pay types:

- 13th month salary
- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Bukit Mertajam: Reliably commute or planning to relocate before starting work (required)

**Language**:

- Mandarin (required)