senior kol specialist

2 weeks ago

Shah Alam, Selangor, Malaysia HYGR SDN BHD Full time 42,000 per year

JOB DESCRIPTION

1. KOL & Influencer Marketing

  • Identify and shortlist KOLs/influencers across platforms (Instagram, TikTok, YouTube).
  • Source, brief, negotiate, and onboard influencers aligning with campaign goals.
  • Manage end‑to‑end campaign execution: timeline coordination, content review, ensuring brand consistency (, ).
  • Maintain influencer relationship database; monitor deliverables and ongoing collaboration opportunities .

2. Affiliate Program Management

  • Develop and maintain affiliate partnerships (e‑commerce platforms, bloggers, brand ambassadors).
  • Track affiliate performance, optimize program based on KPIs (click‑throughs, conversion rates, revenue).

3. Strategy & Trend Insights

  • Stay updated on social media trends, KOL best practices, and influencer marketing tools .
  • Recommend content ideas and strategies to enhance engagement and ROI.

4. Analytics & Reporting

  • Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI. Present insights to optimise future campaigns ().
  • Prepare monthly performance dashboards and feedback reports.

5. Cross‑functional Collaboration

  • Work closely with Creative, Content, Sales, and Product teams to align outputs with brand identity ().
  • Manage budgets, vendor contracts (influencers, affiliate networks, service agencies).

6. Campaign Execution & Admin

  • Coordinate product seeding, briefings, timelines, and approvals.
  • Ensure compliance with advertising standards (e.g., disclosures, #ad, local ad regulations).

REQUIREMENTS

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 2–4 years' experience in influencer/KOL marketing, affiliate programs, or digital marketing
  • Strong understanding of major social platforms, creator trends, and influencer analytics tools .
  • Excellent negotiation, relationship-building, and communication skills.
  • Data-driven mindset with proficiency in analyzing digital campaign metrics.
  • Organized, detail-oriented, and adept at managing multiple simultaneous campaigns.
  • Proficiency in MS Excel, tracking/CRM platforms, and affiliate software.

Job Types: Full-time, Permanent

Pay: From RM3,500.00 per month

Benefits:

  • Additional leave
  • Free parking
  • Opportunities for promotion
  • Professional development

Work Location: In person

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