Head of Sales

Company Description

INTRIX is a pioneering group specializing in innovative engineering solutions within the thermal and hydro technology industries. Over the last 20 years, we have achieved 19 patents and collaborated with leading clients in the UK and globally. Guided by our mission to enhance and simplify home living, we focus on solving overlooked household challenges. As a forward-thinking organization, we continue to expand our product range and fulfill undiscovered needs with dedication and expertise.

Role Description

We are seeking a dynamic and results-driven
Head of Sales

to lead our local sales across both
B2C (Direct-to-Consumer)

and
B2B2C (Interior Designers & Dealers)

segments.

This role is responsible for driving sustainable growth through strategic activation programs, deepening market engagement, and leading a growing sales team toward achieving ambitious revenue and expansion goals.

Key Responsibilities

Dealer Sales Channel

• Develop and implement strategies to build strong relationships with interior designers, kitchen & bath, and kitchen & cabinet dealers in Malaysia.
• Identify new business opportunities, partnerships, and networks to expand brand visibility and influence.
• Design and execute targeted outreach campaigns to attract, convert, and retain strategic partners.
• Continuously engage and activate dealers and designers through programs that motivate, inform, and align them with our brand.
• Build loyalty programs, incentive schemes, and collaborative platforms to drive repeat engagement and advocacy.
• Organize roadshows, workshops, and networking events to sustain active partnerships.

Direct Sales Channel

• Develop and execute strategies to recruit, onboard, and engage brand ambassadors, KOLs, and agents.
• Design programs and engagement campaigns to keep ambassadors motivated, active, and aligned with company goals.
• Foster long-term relationships and turn ambassadors into passionate brand advocates.
• Build training systems to equip team members and ambassadors with strong product knowledge and effective sales techniques.
• Track and improve sales efficiency through data-driven monitoring and CRM tools.

Sales Team Leadership

• Lead, mentor, and inspire a sales team of 10 peoples or more, driving performance through structured training and coaching.
• Implement scalable training, performance monitoring, and feedback systems to ensure readiness and continuous improvement.
• Set clear KPIs and regularly review team and individual performance against objectives.
• Cultivate a culture of accountability, collaboration, and achievement across dealer and direct sales teams.

Sales Executive & Performance

• Drive the execution of sales plans to achieve or exceed company sales targets.
• Develop, implement, and monitor local sales group targets and annual budget plans,

ensuring alignment with company objectives and sustainable growth.
- Monitor and analyze sales and team performance, market trends, and competitor activities to provide insights and corrective actions.
- Collaborate with management to align sales execution with overall company strategy.
- Leverage CRM, digital, and AI sales tools to enhance sales visibility, efficiency, and decision-making.

Qualifications

• Experience in Sales Leadership, Sales Strategy, and Team Management
• Strong skills in Business Development, Client Relationship Management, and Negotiation
• Analytical expertise in Market Analysis, Forecasting, and Performance Metrics
• Proficiency in Communication, Presentation, and Cross-functional Collaboration
• Ability to drive results while fostering a positive and inclusive team culture
• Strong knowledge of the thermal and hydro technology industry is an advantage
• Bachelor's or Master's degree in Business, Marketing, or a related field