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Marketing Manager
4 months ago
- Extensive Career Exposure & Learning Curve
- Fast-Paced, Innovative & Open-Minded Culture
- Great Career Opportunity & Development
- MEVB is on the hunt for a talented and experienced Marketing Manager to lead our marketing team. We need a selfmotivated professional with proven managerial experience and an outstanding track record in marketing. In this position, you will be responsible for building MEVB brand image to drive the sales. Your duties will include devising marketing strategy, managing marketing communication and events.
- Marketing Strategy and Roadmap: Define and execute a comprehensive marketing strategy and roadmap that positions MEVB as a leading EV 2wheeler player in the market. Collaborate with crossfunctional teams to ensure marketing strategies support business objectives.
- Brand Development: Develop and manage MEVB brand, ensuring a consistent and compelling brand identity across all marketing channels. Lead efforts to enhance brand recognition and awareness. Monitor brand performance and adjust strategies as needed to achieve brand goals.
- Communications and
Community Engagement:
Build and manage the public relations and communications strategy and roadmap, including brand narrative, media outreach and relationships, key event schedule and other relevant speaking engagements.
Help create a market leading message and positioning. Develop grass-roots community engagement programs that build brand-driver connection, affiliation, and satisfaction. Drive and implement media relation strategies to maintain good rapport with key media owners directly.- Data Analytics, Market Research, and Insights: Utilize data analytics, market insights and conduct market research to identify industry trends, customer preferences, and competitor activities to drive informed marketing decisions. Stay updated on industry trends and the competitive landscape. Lead efforts to gather customer feedback and conduct market research to enhance our marketing efficiency.
- Budget, Resource Management, and
ROI:
Develop and manage budgets for marketing initiatives. Optimize resource allocation to achieve financial targets. Ensure cost-effective marketing strategies and tactics. Develop metrics to demonstrate return on spend impacts for the overall business.
- Partnerships and Collaboration: Identify strategic partnerships and collaborations to enhance our marketing efforts and expand our market reach and brand exposure. Collaborate effectively with external partners, agencies and vendors. Represent organization in industry events and conferences.
- Sales Support: Collaborate with the sales teams to help create compelling, valuable, and brand congruent sales offerings. Support the sales team with appropriate sales collateral and marketing materials.
- Team Leadership and Development: Lead and inspire a diverse and talented marketing team. Foster a culture of collaboration, innovation, and professional growth. Develop and mentor team members to achieve their full potential.
- Product Marketing: Oversee product marketing efforts, collaborating closely with sales teams. Drive the development and execution of gotomarket strategies for new products, features, and sales efforts. Ensure that product messaging and positioning resonate with target audiences.
- Bachelor's Degree in any Marketing, Communicationrelated discipline
- Good interpersonal and communication skills.
- Excellent command of written and spoken English & Malay.
- Proficiency in digital marketing and familiarity with automotive 2wheeler marketing trends
- Proficiency in ADOBE, AI, PS and video editing is an added advantage.
- Resourceful, flexible and responsive in dealing with people.
- Ability to work under pressure with short deadlines.
- At least 3 years of working experience with proven track record.
- Creative thinking with a customercentric mindset.
- Competent in utilizing social media and marketing platform.
Salary:
RM4, RM6,000.00 per month
Benefits:
- Health insurance
- Maternity leave
Education:
- Bachelor's (preferred)
Experience:
People Management: 1 year (preferred)
- Marketing: 1 year (preferred)
Language:
- Mandarin (preferred)
- Bahasa (preferred)
Ability to Commute:
- Melaka City (required)