Executive - CRM & Loyalty Program
5 months ago
**Responsibilities**:
- To manage all SOGO Card/Apps related operations within the general functions including strategizing planning & execution of the program which include member acquisition & retention.
- To formulate and monitor regular and consistent interactions (SMS, EDM, Push Notification, Telegram, Mailer, Verbal, etc) with SOGO members - to ensure customers are well informed of sales & promotional activities to regulate their visits and maximize their purchases.
- To implement specific strategic plans and monitor progress of all operations against plan targets. To propose/generate the most potential and valuable member list for specified campaigns.
- To collaborate with internal (Marketing/Merchandising) and external (brands Owners) to define promotions/event goal, objective and specific implementation plan, from Marketing to Execution stage to promote sales and brand building for the said department/brand. These include ‘Exclusive Launch, VIP Members Events, Beauty Workshop, Pampering Services etc.
- To plan, set and execute SOGO Card Gift & Reward product sourcing, selection and redemption program in order to provide the best redemption choices which meet members’ expectations.
**Requirements**:
- Degree in Marketing or Business Studies/Management or equivalent.
- At least 4-5 years working experience in retail industry CRM or in similar capacity.
- Experience in development of business cases for new CRM/Loyalty initiatives, strong understanding of CRM principles and omni-channel customer experience.
- Possess ability to anticipate changes in the environment accurately and willingness to accept accountability for results, share success and develop high level of loyalty and morale.
- Self-motivated and committed with a desire to achieve goals and targets.
- Proficient in English and Bahasa Malaysia. Good communication skills both written and spoken.
**Job Types**: Full-time, Permanent
**Salary**: RM3,500.00 - RM5,000.00 per month
**Benefits**:
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Schedule:
- Day shift
Application Question(s):
- How much is your expected salary?
- How much notice are you required to give your current employer?
**Education**:
- Diploma/Advanced Diploma (preferred)
**Experience**:
- LOYALTY PROGRAM: 3 years (preferred)
**Language**:
- English (preferred)
- Bahasa Malaysia (preferred)
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