Asia Pacific Digitalbcg Communication

6 days ago


Kuala Lumpur, Malaysia Boston Consulting Group Full time

**WHAT YOU'LL DO**:

- AP DigitalBCG marketing Build out and drive the overarching communications strategy, tools and channel development
- Develop and execute against a communication plan and calendar that advances the goals of DigitalBCG to ensure that there is sufficient awareness, uptake, and appreciation of new and existing DigitalBCG offerings internally and externally
- Develop communication strategy, positioning, marketing campaigns, and ongoing operational communications to support senior business leaders and regional sponsors
- Drive communications and change management around DigitalBCG offerings
- Leverage analytics and the power of data/measurement to determine the impact of marketing, communication, and change interventions and use the data to drive future decision making
- Lead efforts to ensure strong and consistent messaging across the DigitalBCG specialty businesses to tell a cohesive narrative
- Coordinate with a wide array of stakeholders, including global, regional and local marketing teams, commercial support team, practice area teams, as well as business stakeholders

**YOU'RE GOOD AT**:

- Communications - Outstanding writing, proofreading, and editing skills
- Producing compelling and engaging marketing and communication campaigns that inspire action and messages that are inclusive across cultures and generations
- Understanding how internal communications operates and ways in which it can be activated to engage and inspire employees, adding value to the firm
- Building relationships - ability to generate respect and trust from others. Good judgement, professionalism, strong interpersonal skills and a collaborative style
- Managing multiple stakeholders, building consensus, persuading, influencing and negotiating
- Organizational skills - an ability to handle multiple tasks, prioritize them, and carry them out independently. The role will require you to be proactive to achieve success.
- Keeping a strategic perspective while executing tactical elements
- Working towards outcomes, using a proactive “get things done” approach, pivoting quickly and thinking of creative solutions
- Strong sense of initiative and ability to work under pressure on multiple projects with tight deadlines
- Forward thinking and remaining current in marketing news and trends
**YOU BRING (EXPERIENCE & QUALIFICATIONS)**:

- 10+ years’ marketing and communications experience working in a fast-paced environment; consulting/ professional services experience a plus and 5-7 years of supervisory or leadership experience
- Strategic thinker with a strong experience leading the key tenets of marketing strategy, building brand awareness, communications campaigns, and the digital marketing ecosystem with a proven track record of success
- Experience with consumer insights, brand positioning, campaign development, and research a must
- Experience with marketing platforms such as: Salesforce Marketing Cloud or Marketo for marketing automation and marketing/customer engagement
- A proven track-record of developing and nurturing a strategic approach to internal marketing communications and change management by creating and implementing plans
- Experience tailoring messaging by audience and using technology to deliver personalized marketing
- Experience with developing and maintaining a cohesive and compelling brand
- Proven project management experience in a fast-paced, multi-stakeholder environment
- Ability to balance critical and creative thinking
- Experience navigating a complex, matrixed organization
- Having worked in virtual and/or intercultural teams a plus
**YOU'LL WORK WITH**:
BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.



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