Retail Shopper Marketing Manager

4 weeks ago


Selangor, Malaysia Colgate-Palmolive Full time

No Relocation Assistance Offered
153923 - Selangor, Selangor, Malaysia

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions

If this is how you see your career, Colgate is the place to be

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

***:
**Role & responsibilities**:
DEPARTMENT’S TOP 3 OBJECTIVES:

- Lead Go To Market implementation and adaptation, seeking to activate and amplify brand activities on the ground.
- Manage annual activity grid and give input to consumer marketing on business needs.
- Develop local shopper solutions demonstrating local insights
- Own monthly CBP discipline process (country category perspective).
- Be the category and consumer shopper expert for the subsidiary.

***:
**Core responsibilities**:

- Manage the annual category activity grid (NPD, in store media, sampling, consumer and shopper programs) for the subsidiary
- Provide input to new product plan that is developed by Consumer Marketing
- Develop Go To Market plan for new products including selling story preparation, trade samples availability, key visual's adaptation to standard point of sales material, product availability
- Develop activation ideas on behalf of the hub when designated as the lead country
- Develop local shopper marketing programs (Retail Environment and Customer Collaboration)
- Own and manage category/ shopper budget (on the ground activation)
- Build expertise on touch points for Marketing activation planning and execution
- Be the point of contact for Consumer Marketing in the Hub for translation/adaptation of POP materials
- Build shopper knowledge and Insights, support Retail Marketing Team Leader for insights prioritization
- Responsible for competitive and local intelligence
- Conduct category analysis to see opportunities in the market and recommend plans/activities to grow business and share
- Own the country category perspective, within the monthly CBP discipline process
- Coordinate regular return on investment, ROMI and ROO review
- Develop category knowledge bundle book
- Work with RE manager to activate Category Growth Drivers in the customers plans, Retail Category Development process, shopper marketing programs

***:
**Education and functional experience required**:

- Major: Any

***:
**Experience**:

- 2-3 Years of Consumer Goods Industry Experience
- 5-8 Years of Functional Experience

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.



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