Customer Journey Optimizer

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Appnovation Full time

Critical Thinking and Problem-Solving

We are seeking a highly analytical Customer Journey Optimizer to join our team at Appnovation. As a Customer Journey Optimizer, you will use critical thinking and problem-solving skills to optimize customer journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).

**Key Responsibilities**

  1. Develop and implement optimized customer journeys using AEP and AJO.
  2. Work closely with clients to understand their business objectives and develop tailored solutions.
  3. Support the implementation of AJO and its features, including data ingestion, data modeling, segmentation, personalization, customer journeys, and integration with other systems.
  4. Offer expert advice on data management best practices, focusing on data classification, retention, and privacy.
  5. Collaborate with the team to build data models and configure data schemas in AEP, ensuring accurate mapping of classes, field groups, identities, and attributes.
  6. Develop and apply data quality rules to ensure high-quality data.
  7. Use AEP's APIs and SDKs to integrate data from various application connectors.
  8. Contribute to the implementation of Journey Optimizer features such as journey orchestration, triggers, automations, actions, messages, and offers.


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