Customer Journey Designer

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full time

We are seeking a Customer Journey Designer at Businesslist to lead the development and execution of email marketing campaigns that drive customer engagement and loyalty. As a key member of our team, you will create and implement email campaigns using Klaviyo, from planning to execution, ensuring they align with the brand values and customer needs.

Your responsibilities will include building targeted email segments based on customer behaviors, purchase history, and lifecycle stages, as well as crafting personalized messaging to increase relevance and drive engagement.

You will also develop and optimize email flows (e.g., welcome series, post-purchase emails, abandoned cart, re-engagement) to automate customer journeys and drive conversions. Additionally, you will conduct regular A/B testing on subject lines, content, CTAs, and sending times to continuously improve email performance.

  • Basic knowledge of HTML/CSS for email customization is preferred but not required.
  • Familiarity with e-commerce platforms (e.g., Shopify) is a plus.


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