Customer Retention Strategist

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia ShopBack group Full time

About Us

ShopBack is a leading shopping, rewards, and payments platform in Asia-Pacific. We empower 45 million shoppers across 12 markets with innovative solutions to revolutionize the way people shop. Our mission is to make every purchase more rewarding for shoppers while helping advertisers market more cost-effectively.

Our Role

We are seeking a seasoned Marketing Manager to champion customer retention for ShopBack Australia & New Zealand via owned channels. As a key member of our team, you will be involved in innovating and building a robust pipeline of campaign initiatives across various business units. Your primary goal will be to use data, creativity, and market insights to grow the business.

Your Key Responsibilities
  • Develop and lead the execution of ShopBack Online Cashback strategy to deliver KPIs.
  • Deliver campaigns across all owned channels - from concept to execution, to post-campaign reporting and analysis, with the support of the wider team.
  • Lead the development of merchant-specific campaigns (e.g., new brand integrations & key accounts) across all owned channels, working closely with business development & wider campaigns team.
  • Manage presentation of content on our website & ShopBack app accurately and timely, ensuring seamless user journey to increase conversion rate.
  • Work with regional product owners, local business development, and account management teams to ensure that all assets sold into merchants are delivered. Collaborate with BD teams to bring assets to life & meet merchant's goals & KPIs.
  • Regular campaign analysis with recommendations as to how we maximise opportunities and continue to grow. We have great data tools that will allow you to make decisions driven by insights.
  • Support the broader campaigns team in the creation and execution of all campaigns across all channels as required.
  • Contribute to process improvement by flagging potential issues or enhancement opportunities.


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