Customer Relationship Manager Ecom

5 days ago


Petaling Jaya, Selangor, Malaysia PUMA Group Full time

We're looking for a driven and innovative professional to join our team as an Ecommerce CRM Marketing specialist at PUMA Group. As a key member of our marketing team, you'll be responsible for designing and executing personalized email marketing campaigns, segmenting customers based on their preferences and behaviors, analyzing CRM data to identify trends and opportunities, and utilizing CRM tools to tailor marketing strategies to meet specific customer needs.

This role requires strong analytical and problem-solving skills, as well as excellent communication and project management skills. You'll work closely with cross-functional teams to develop integrated marketing campaigns that align with product launches or sales goals. If you're passionate about innovation and customer-centricity, we'd love to hear from you.

Responsibilities:
  1. Personalized Email Campaigns: Design and execute personalized email marketing campaigns using CRM data to segment customers based on their preferences, behaviors, and purchase history. Track campaign performance through open rates, click-through rates, and conversions.
  2. Data Analysis: Regularly analyze CRM data to identify trends, opportunities, and areas for improvement in customer interactions and marketing efforts. Provide detailed reports to stakeholders on customer behavior and campaign effectiveness.
  3. Customer Segmentation: Utilize CRM tools to segment customers into distinct groups based on demographics, purchase behavior, and interaction history. Tailor marketing strategies and campaigns to meet the specific needs of each segment.
  4. Marketing Automation: Automation campaign execution and management, ensuring that programs are running for customer onboarding and retention. Cross-functional collaboration with internal teams to develop integrated marketing campaigns that align with product launches or sales goals.


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