Strategic Retail Expansion Leader

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia LoveBonito Singapore Pte Ltd Full time
About Our Company

We are Love, Bonito, a cutting-edge digital-first company committed to empowering the everyday Asian woman and inspiring self-confidence. As Southeast Asia's leading womenswear brand, we operate out of Singapore with an omnichannel presence in Hong Kong SAR China, Indonesia, Malaysia, and a retail franchise in Cambodia. Our expansion has also taken us to international markets like the Philippines and the United States of America.

Founded in 2010, we proudly boast over 65% female representation in leadership roles. Our mission is to become the most thoughtful brand globally for the Asian female consumer, focusing on our products, community, and experiences.

The Job Description

You will be responsible for driving retail operations and expansion while maintaining exceptional customer service and experience. This role involves strategically opening stores when suitable and contributing to the development of our retail playbook. Key responsibilities include leading the retail team, developing employee experiences, hiring and training team members, identifying areas for improvement, conducting store visits, overseeing projects, facilitating cross-departmental collaboration, and creating a strategic plan for retail expansion.

Main Responsibilities
  1. Lead the retail team, which consists of area managers and store managers, by establishing clear job descriptions and KPIs and providing support to aid them in achieving their goals.
  2. Develop an end-to-end employee experience for the Retail team to improve retention rates from hiring to evaluation.
  3. Hire and train team members to embody Love, Bonito's core values, ensuring that all retail team members reflect the brand and its vision.
  4. Identify problematic areas and continuously refine policies, operational procedures, and internal processes.
  5. Regularly visit stores to detect training gaps, assess the efficacy of recent training, and foster strong relationships with store teams.
  6. Manage projects related to customer loyalty, marketing strategies, and leveraging current retail presence.
  7. Serve as a liaison between departments to ensure seamless day-to-day operations.
  8. Create a strategic plan for LB retail expansion to address new customer and revenue growth opportunities, encompassing planning and budget management, informed by financial data to guide business decisions.


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