Executive, Corporate Sales

23 hours ago

Penang Island Penang, Malaysia Berjaya Food Berhad Full time 60,000 - 120,000 per year

Key Responsibilities:

1. Business Development (Corporate & Institutional Sales)

  • Identify, approach, and secure new corporate clients in Penang and the Northern Region (manufacturing hubs, tech parks, SMEs, MNCs, hospitals, and educational institutions).

  • Promote and sell corporate F&B offerings such as:

  • Event and meeting packages

  • Staff meal solutions and festive sets
  • e-Vouchers and gift cards
  • Customised corporate hampers or gift packs
  • Proactively participate in business networking events and trade fairs in the Northern Region to increase visibility and lead generation.

2. Event & Catering

  • Oversee event and catering sales operations, including menu planning, order fulfilment, and service delivery.
  • Coordinate with brand teams and store-level operations to ensure seamless event execution and product consistency.
  • Lead seasonal campaign development and event-specific packages to boost visibility and uptake.
  • Collect client feedback to improve service delivery and share insights with HQ.

3. Regional Coordination & Market Intelligence

  • Act as the primary liaison between the Northern Region and HQ for all corporate sales activities.
  • Keep HQ informed on local market developments, competitor activities, and regional trends in the corporate F&B landscape.
  • Identify collaboration opportunities with regional stakeholders (business associations, HR communities, event organisers, and industrial zone management).
  • Provide regular sales performance updates, forecasts, and market insights to the Head of Corporate Sales.

4. Operational & Administrative Support

  • Liaise closely with HQ departments (Marketing, Finance, Operations, and Supply Chain) to ensure smooth coordination for large corporate orders and campaign executions.
  • Oversee delivery logistics and ensure service quality for major events or bulk orders.
  • Maintain proper documentation of quotations, agreements, and sales reports.
  • Uphold company pricing policies and brand integrity across all interactions.

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