marketing & admission manager

2 days ago

Bandar Sri Sendayan Negeri Sembilan, Malaysia MATRIX EDUCARE SDN BHD Full time 24,000 - 180,000 per year

Key Responsibilities

1. Marketing & Promotions

  • Develop and implement integrated marketing campaigns to enhance brand visibility and attract prospective students.
  • Manage social media platforms, website content, and digital advertising to engage with target audiences effectively.
  • Plan and execute promotional events such as open houses, school fairs, webinars, and information sessions.
  • Collaborate with the creative team to produce marketing materials, including brochures, videos, and online content.
  • Monitor and analyse marketing performance metrics, adjusting strategies to improve outreach and conversion rates.

  • Strengthen relationships with feeder schools, educational consultants, and community organizations to expand recruitment channels.

  • Admissions Operations

  • Oversee the day-to-day operations of the admissions department, ensuring a smooth and efficient application process.

  • Manage inquiries from prospective students and parents, providing timely and accurate information on programs, fees, and application requirements.

  • Organize and conduct campus tours, student interviews, and admissions assessments to evaluate applicant suitability.
  • Ensure proper documentation and record-keeping for all applications, maintaining compliance with school policies and data protection regulations.

  • Identify and implement admission process improvements to enhance applicant experience and streamline enrolment procedures.

  • Team & Performance Management

  • Lead and supervise the admissions team, ensuring high levels of efficiency, professionalism, and customer service.

  • Train and mentor team members, providing guidance on best practices in student recruitment and engagement.
  • Track and analyse marketing and enrolment data, identifying trends to refine recruitment strategies.

  • Prepare and present reports on student application trends, conversion rates, and retention statistics to school leadership.

  • Customer Service & Relationship Management

  • Build and maintain strong relationships with parents, students, and educational consultants, acting as the primary point of contact.

  • Address inquiries, concerns, and special requests in a timely and professional manner to enhance the admissions experience.
  • Develop on boarding and orientation programs to ensure a seamless transition for newly enrolled students and their families.
  • Establish a feedback system to continuously improve the admissions and marketing experience based on stakeholder input.

5. Collaboration & Coordination

  • Work closely with academic and administrative teams to align marketing and admissions strategies with school programs.
  • Coordinate with external vendors and agencies for advertising placements, media buys, and production of promotional materials.
  • Support cross-departmental initiatives, including alumni engagement, scholarship programs, and corporate partnerships.
  • Stay updated on industry trends, competitor activities, and market demands to refine recruitment strategies accordingly.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field
  • At least 5 years of experience in marketing and management
  • Strong communication and analytical abilities
  • Experience developing and executing marketing strategies to attract and retain students.

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