Marketing Executive

1 day ago

Kampung Kangkar Teberau, Johor, Malaysia Kurnia Rezeki Utama Sdn Bhd Full time 30,000 - 60,000 per year

About the Role

We are seeking a proactive and creative
Marketing Executive
to support the branding, outreach, and lead-generation efforts for our JTK-compliant foreign worker hostel in Tebrau. You will drive marketing content, digital presence, HR manager outreach activities, and support occupancy growth through targeted campaigns.

This role requires someone hands-on, resourceful, and able to work in a fast-paced environment with multiple stakeholders (HR agencies, employers, hostels ops team, vendors).

Responsibilities

1. Digital Marketing & Content Creation

  • Manage KRU's social media platforms (Facebook Page, Google Business, WhatsApp Business), including content planning, posting, and enquiries.
  • Create simple marketing materials (posters, videos, photos, flyers) to promote available rooms/beds, promotions, and hostel facilities.
  • Update online listings with accurate photos, room details, and promotional information.
  • Monitor analytics and engagement metrics; propose content improvements.

2. Lead Generation & Occupancy Growth

  • Assist in planning and executing marketing campaigns to increase occupancy (e.g., promotions, "RM180/head" campaigns, festive vouchers).
  • Follow up with enquiries from HR agencies, employers, and tenant leads.
  • Support on-site marketing activities such as open-house sessions, walk-ins, and tenant referral programs.
  • Build and maintain a contact list of HR managers, manpower suppliers, and employers.

3. Outreach & Relationship-Building

  • Support the organization of HR Manager events, site tours, and networking sessions.
  • Coordinate with employers, agents, and HR teams to understand their accommodation needs.
  • Assist in developing partnerships with manpower agencies and corporate clients.

4. Branding & Communications

  • Ensure consistent branding across all marketing materials.
  • Draft simple copywriting for social posts, promotions, announcements, and hostel notices.
  • Collaborate with the operations team to align marketing efforts with real-time occupancy and site readiness.

5. Administrative & Reporting Support

  • Prepare monthly marketing reports: lead sources, conversion rates, occupancy impact, and campaign performance.
  • Maintain digital asset folders (photos, videos, documents).
  • Assist the operations team with marketing-related documentation, media storage, and compliance photos for JTK submissions when needed.

Requirements

  • Diploma or Degree in Marketing, Communications, Business, or related field.
  • 3 years experience
    in marketing, digital marketing, content creation, or sales support (fresh graduates are welcome with strong interest in marketing).
  • Basic skills in Canva / CapCut / simple design or video editing tools.
  • Strong communication and copywriting skills.
  • Proactive, creative, and able to work independently.
  • Ability to coordinate with external agencies, vendors, and internal teams.
  • Advantage: Experience in property marketing, hostel/dormitory marketing, real estate listings, or B2B outreach.

What We Offer

  • Competitive salary package & annual performance bonus.
  • Training and exposure to full-spectrum marketing (digital, events, outreach).
  • Opportunity to grow into Senior Marketing Executive / Marketing Lead roles.
  • A supportive environment with autonomy to execute ideas.

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