F&b Marketing Manager
2 weeks ago
Responsibilities:
- Develop and execute comprehensive marketing strategies to promote our catering services, ensuring alignment with business objectives and targets.
- Collaborate with crossfunctional teams to create engaging marketing campaigns, including online and offline channels.
- Conduct market research to identify trends, customer needs, and competitor activities, using findings to inform marketing strategies.
- Manage social media platforms, creating content and campaigns to enhance brand visibility and engagement.
- Plan and coordinate events, promotions, and partnerships to increase brand awareness and drive catering sales.
- Monitor and analyze the performance of marketing initiatives, providing regular reports and insights to optimize strategies.
- Work closely with the sales team to understand customer preferences and tailor marketing efforts to target audiences effectively.
- Develop and maintain relationships with media contacts, influencers, and industry stakeholders.
- Stay informed about industry developments, emerging trends, and customer feedback to adjust marketing strategies accordingly.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (5 years) in F&B marketing, preferably in the catering services industry or hotel industry
- Strong understanding of digital marketing, social media platforms, and analytics tools.
- Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
- Creative thinker with the ability to generate innovative ideas and campaigns.
- Strong communication and interpersonal skills.
- Familiarity with catering industry trends and customer preferences is an added advantage
- Ability to thrive in a fastpaced, dynamic environment.
Job Type:
Contract
Salary:
From RM4,500.00 per month
Schedule:
- Monday to Friday
Experience:
- Marketing: 5 years (preferred)
-
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