CRM Specialist

6 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Luno US, Inc. Full time
About us:

Luno is the crypto investment app you can rely on, enabling you to buy, store and explore crypto securely. We're committed to putting the power of cryptocurrency in everyone's hands sensibly and responsibly.

Since 2013, we've helped millions of people around the world invest safely in crypto. We do this by cutting through the hype and supporting customers at every step of the way. All products and cryptocurrencies on our platform must first meet stringent legal, risk and technical security standards.

Transparency is key for us. Luno stores all crypto on a 1:1 basis and we have rigorous processes in place so you can be confident your investment is secure. We're available in more than 40 countries around the world and we work closely with respective regulators in all of these markets to be fully compliant, as we believe this is the best way to help everyone, everywhere, invest safely.

The role in a nutshell:

We are looking for a motivated CRM Specialist to join our marketing team. This role will focus on implementing and optimising CRM campaigns using our marketing CRM system, Braze. The ideal candidate will have a solid understanding of data structures, key conversion events, and segmentation, enabling them to create impactful and results-driven campaigns.

In addition to technical implementation, this role requires creativity and strategic thinking to design engaging campaigns using various CRM channels, including email, push notifications, in-app messaging, and content cards. Your work will directly contribute to driving customer engagement and improving business performance.

Your mission will be:Campaign Implementation
  • Set up and execute CRM campaigns using Braze, ensuring they are aligned with business objectives.
  • Build and manage audience segments using Boolean logic and CRM data.
  • Ensure campaigns are error-free, thoroughly tested, and optimized for performance across all available channels.

Data and Segmentation

  • Understand and leverage the company's data structures to create targeted segments.
  • Monitor key conversion events and use insights to inform campaign strategies.
  • Collaborate with the data team to ensure data accuracy and accessibility within Braze.
Creative Campaign Development
  • Design engaging and impactful CRM campaigns across email, push notifications, in-app messaging, and content cards.
  • Brainstorm creative ideas for campaigns that drive engagement, retention, and conversion.
  • A/B test campaign elements and iterate based on performance insights.
Performance Analysis and Reporting
  • Track and analyze the performance of CRM campaigns, identifying areas for improvement.
  • Provide regular reports to stakeholders with actionable recommendations.
  • Stay updated on CRM trends and best practices to enhance campaign effectiveness.
A little about you:
  • 1–3 years of experience in a CRM-focused marketing role.
  • Hands-on experience with CRM tools (experience with Braze is highly advantageous).
  • Strong understanding of segmentation, Boolean logic, and audience targeting.
  • Familiarity with data structures and key marketing performance metrics.
  • A creative mindset with the ability to conceptualize and implement impactful campaigns.
  • Excellent problem-solving skills and attention to detail.
  • Proficiency in email marketing best practices, push notification strategies, and in-app messaging techniques.
  • A strong personal and professional interest in: Decentralised cryptocurrencies, blockchain, and finance and Financial inclusion and/or personal finance.
  • The ability to work independently while collaborating effectively across teams.
  • Strong communication skills and adaptability to a fast-paced environment.
Life at Luno:
  • Remote but reachable work policy gives you the freedom to choose between working from home or the office.
  • Plus the option to buy and sell up to 5 days leave
  • Improve body and mind, with excellent private medical insurance
  • Access to Learnably and our additional learning platforms for your personal and professional development
  • 6 months primary care-giver leave
  • Paw-ternity leave for your furry friend
  • Annual Inspiration Day in addition to your annual leave which increases based on your length of service
  • A collaborative, friendly work community, with regular social events and virtual cooking, dancing, drawing and house planting classes hosted by our Lunauts
  • Free lunch and snacks
  • 0 fees up to a certain amount with Luno from the day you start.*

*Offer only available on Luno Instant Buy, not Luno Exchange

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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