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Customer Strategy

4 weeks ago

Kuala Lumpur, Malaysia AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

About the Role

This position is responsible to establish marketing initiatives to enable the business to achieve its repurchase target and ultimately the financial goals. The incumbent is required to ensure smooth implementation of these customer initiatives and achieve their intended targets.

Role & Responsibilities
- Achieve the incremental business value via upsell/cross sell campaigns by targeting and providing the right offer to customers.
- Work with the analytics team to ensure rigorous monitoring and evaluation of customer campaigns and activities - in order to measure ROI, prioritize resources, and enable continuous improvement in customer repurchase activities.
- Support the Senior Manager in developing the repurchase and customer engagement strategy. Drive at least one key pillar of this strategy - which includes executing customer marketing plans and identification of agent segments to focus on, to deliver repurchase targets.
- Work across departments (e.g. Sales Distribution, Finance, Operations, Tech) and engage the right stakeholders to ensure successful outcomes.
- Adopt our marketing automation functionality, and understand how to leverage on the company's mobile app functionalities to deliver more effective marketing campaigns and strategies.

Minimum Job Requirements
- Minimum Degree in Marketing, Economics, Information Technology, or any other related field. The equivalent of this requirement in working experience is also acceptable for this position.
- Minimum 5 years working experience in similar capacity.
- Strong interpersonal and communications skills, with good stakeholder management capability.
- Strong analytical skills and business acumen.
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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