Consumer Experience Manager

5 months ago

Kuala Lumpur, Malaysia JTI - Japan Tobacco International Full time

Global applicants welcome. Local employment package will apply.
Reporting to: Brand Lead

**Consumer Experience Manager**

The incumbent will join a dynamic and fast paced environment, working closely with the Brand Lead to generate strategies on the overall consumer engagement, focusing on on-ground initiatives through in-depth understanding of a consumer's journey towards advocacy. They will develop and execute on-ground touchpoints that is engaging and relevant, in line with the brand strategy. The Consumer Experience Manager will manage the planning, execution and monitoring of initiatives including 1-2-1 and events, as well as manage external business partners to ensure initiatives are executed in a timely, effective and efficient manner to a set of clear objectives. They will be in regular contact with JTI global brand management team, global / local communication agencies and work closely to collaborate with other M&S functions to ensure consistency of brand equity and implementation of brand strategies. They will work alongside other pillars to ensure a holistic execution of all touchpoints.

**What will you do?**
- Work in close collaboration with respective managers of Marketing and Sale to ensure alignment with the market, HQ and integrated activities. Provide all the necessary input to the Annual & Strategic Plan (ASP) related to brand(s) equity.
- In close liaison with Strategic Insight Function to monitor brand performance in order to identify short and long term issues / opportunities. Analyse how the brand is positioned / is competing in the market and crystallize targeted consumer insights and competitiveness.
- Translate brand strategies and objectives into brand product & packaging, trade and consumer engagement, and launch to market execution.
- Lead the development of various components within the marketing mix including new product and packaging, brand communication and strategies to strengthen brand equity and ensure alignment to brand positioning as defined by HQ.
- Drive innovation and activation program initiatives, determine new ways to reach the consumer while ensuring legal compliance. Oversee adaptation of global guidelines in order to suit local specificities.
- Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues in order to develop the most effective communication tools within the legislation.
- Measure and report performance of all marketing campaigns and assess against objectives (ROI and KPIs).
- Responsible for all contact with global / local agency and management of projects contracted to the agencies. Manage timelines and negotiate communication budgets allocated to the agencies.
- Make annual assessments the agencies' performance and take corrective actions if necessary.

**Who are we looking for?**
- University degree (required).
- Minimum 5 years relevant managerial experience in FMCG marketing function and equipped with the knowledge of project management.
- Good understanding of full marketing mix. Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
- Knowledgeable in delivering and implementing marketing activations.
- Highly creative with ability to think out of the box.
- Has strong agency and project management skills.
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
- Strong analytical skills and data driven thinking. Comfortable working with numbers, metrics and spreadsheets.
- Good understanding of operational constraints with strong executional reflex and solution-driven mindset.
- Advanced communication and interpersonal skills. Team player.
- Fluent English (required) and local language proficiency (preferred).

**Functional Skills required**:

- Ability to effectively manage multiple assignments in a timely and accurate manner
- Brand positioning
- Brand communication
- Consumer / trade trends monitoring
- Competitive intelligence / assessment
- Consumer, shopper & trade insight
- Consumer relationship marketing
- Consumer marketing
- Negotiation skill
- Budget resource allocation & brand contribution management

**What's in it for you?**
- Work at our JTI market office in Kuala Lumpur.
- Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
- Experience the culture of an Investors in People certified company

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