Associate Director, Engagement

5 months ago


Kuala Lumpur, Malaysia Dentsu Aegis Network Full time

The purpose of this role is to support the Client Director in delivery on the account, managing the capabilities and team to ensure on-time delivery and excellence in execution. This is a key role in driving collaboration internally and externally with the client and partners.

Job Title:
Associate Director, Engagement

**Job Description**:

- Client services lead and liaison between the client and internal Digital Remedy teams
- Create media plans, presentations, and provide constant feedback to clients
- Understand DAN product and solutions and work the sister agency teams to translate into media plans to drive business outcomes for clients
- Act as a partner to clients in the design, launch, and overall management and optimization of programmatic campaigns to ensure maximized spend/revenue from existing budgets
- Work with sales, media optimization team, monitor campaign delivery and performance, provide reporting and insights on a daily basis
- Maintain partner dashboard, tracking revenue, key initiatives and growth opportunities
- Maintain industry expertise in order to provide insightful, fresh ideas and optimizations
- Target new clients and grow the business within the existing client portfolio assigned with our media planning service, and prioritize client visits based on sales potential and build a sustainable external network.
- Identify upselling opportunities by creating leads for international retail measurement data and the more advanced / customized programmatic buying services enabling to transform ad-hoc relationships into continuous partnerships.
- Utilize with creativity the tools available within the wider organization to generate leads and build your internal network
- Develop pragmatic engagement plans for the key prospects & clients in your portfolio
- Ensure that all business development materials, including proposals and delivered insights are consistent and demonstrate best in class within the industry.
- Initiate & Drive projects to bring new product /market combination successfully to the market
- Work with other sister agencies to ensure alignment and buy-in.
- Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics
- Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high quality inventory opportunities
- Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings

Experience and/or Education:

- BA/BS in marketing or related field
- Bachelor’s degree, preferably with a concentration in advertising, marketing, economics, finance, computer science
- 7+ years of integrated experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying
- Prior agency / client facing experience with the ability to identify risks and effectively manage through issues
- Understanding of interactive media planning elements with traditional media understanding a plus
- Previous leadership experience a plus
- Proficiency in Microsoft Office solutions
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills

Strong desire to contribute to a team

**Location**:
Kuala Lumpur

Brand:
Amplifi

Time Type:
Full time

Contract Type:
Permanent



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