Associate Director, Engagement
5 months ago
The purpose of this role is to support the Client Director in delivery on the account, managing the capabilities and team to ensure on-time delivery and excellence in execution. This is a key role in driving collaboration internally and externally with the client and partners.
Job Title:
Associate Director, Engagement
**Job Description**:
- Client services lead and liaison between the client and internal Digital Remedy teams
- Create media plans, presentations, and provide constant feedback to clients
- Understand DAN product and solutions and work the sister agency teams to translate into media plans to drive business outcomes for clients
- Act as a partner to clients in the design, launch, and overall management and optimization of programmatic campaigns to ensure maximized spend/revenue from existing budgets
- Work with sales, media optimization team, monitor campaign delivery and performance, provide reporting and insights on a daily basis
- Maintain partner dashboard, tracking revenue, key initiatives and growth opportunities
- Maintain industry expertise in order to provide insightful, fresh ideas and optimizations
- Target new clients and grow the business within the existing client portfolio assigned with our media planning service, and prioritize client visits based on sales potential and build a sustainable external network.
- Identify upselling opportunities by creating leads for international retail measurement data and the more advanced / customized programmatic buying services enabling to transform ad-hoc relationships into continuous partnerships.
- Utilize with creativity the tools available within the wider organization to generate leads and build your internal network
- Develop pragmatic engagement plans for the key prospects & clients in your portfolio
- Ensure that all business development materials, including proposals and delivered insights are consistent and demonstrate best in class within the industry.
- Initiate & Drive projects to bring new product /market combination successfully to the market
- Work with other sister agencies to ensure alignment and buy-in.
- Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics
- Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high quality inventory opportunities
- Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
Experience and/or Education:
- BA/BS in marketing or related field
- Bachelor’s degree, preferably with a concentration in advertising, marketing, economics, finance, computer science
- 7+ years of integrated experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying
- Prior agency / client facing experience with the ability to identify risks and effectively manage through issues
- Understanding of interactive media planning elements with traditional media understanding a plus
- Previous leadership experience a plus
- Proficiency in Microsoft Office solutions
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills
Strong desire to contribute to a team
**Location**:
Kuala Lumpur
Brand:
Amplifi
Time Type:
Full time
Contract Type:
Permanent
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