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Vice President

6 months ago

Malaysia CIMB Group Full time

PR & Media Management for Businesses, Enablers and Group-wide initiatives to maintain/enhance Group’s brand value
- Assists CIMB HGBC/HGCC on special projects to further enhance the Group’s external corporate positioning.
- Training and coaching of new staff, TCBians and interns

**Responsibilities**:
PR & Media Relations
- Implement communications strategy for CIMB Group and its businesses/ business enablers.
- Help develop, implement and manage effective communication plans (e.g., key messages and proof points) and media-related activities to support CIMB Group’s Businesses/Business Enablers, in cooperation with them and their official partners.
- Research, draft, edit and prepare communication packs and/or press kits for the Group (e.g., press releases, FAQs, presentation decks etc).
- Help manage communications with internal/external stakeholders (e.g.media) for CIMB Group.
- Help manage issues and crisis communications for the Group.
- Perform media monitoring on a daily basis including weekends and post-assignments.
- Ensure all media monitoring services (vendor) are fulfilled as specified in Service Level Agreement
- Maintain a good working relationship/continually engage with the media
- Any other responsibilities/tasks as assigned by the Management from time to time.

Special Projects
- Help implement the PR strategy for Special Projects, including pitching interviews and looking out for non-traditional opportunities to publicise CIMB’s products and services through its sponsored events.
- Work with Businesses/Business Enablers to develop key messages to support an effective PR and/or media engagement plan.
- Lead on 2 - 3 Special Projects per year as stipulated by HGBC/HGCC

Resource & Talent Management
- Train new staff, TCBians and interns on daily media monitoring and preparation of daily media report.
- Guide new staff on various aspects of media relations and media engagement.

**Job Requirements**
- Degree in Communications/Media/PR or any related field from a reputable University
- Minimum 10 years working experience
- Communications, media or related fields an added advantage
- Good understanding of strategic communications principles and processes
- Understanding of the workings of broadcast, print and digital media
- Attention to detail is a must
- Excellent communication skills, especially writing and editing skills
- Strategic planning and organising skills
- Understanding of banking products and services is a plus
- Good communications (written and spoken) and interpersonal skills
- Good networking - Ability to network with the media and facilitate inter-division/department/unit working relationships locally and regionally