E-commerce Business Developer
4 days ago
We are a leading food and beverage company with a strong presence in Malaysia.
We're committed to delivering exceptional customer experiences through our CRM and loyalty programs.
Job Summary:
We're seeking a seasoned professional to drive overall and e-commerce business growth through CRM and loyalty programs at QSR Brands.
The ideal candidate will have a deep understanding of customer journey mapping, CRM management, and e-commerce platforms.
Main Responsibilities:
- Develop and execute retention strategies to increase customer lifetime value and reduce churn.
- Create and implement acquisition strategies to increase Pizza Hut Malaysia market share.
- Design and deploy engagement strategies to increase purchase frequency and average ticket size.
- Proactively acquire customers through data, martech, and media.
- Establish data strategy and customer analysis to better understand Pizza Hut customer profiling.
- Drive Customer Data Consolidation, Integration, and Data Management for a real-time view of customer footprint and purchasing behavior.
- Good marketing fundamentals and key levers in driving consumer behavioral change.
- Bachelor's degree in Marketing or related field.
- Minimum 5 years of experience in digital marketing or related field.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Good command of English.
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