E-commerce Business Developer

4 days ago


Klang, Selangor, Malaysia QSR Brands Full time
About QSR Brands

We are a leading food and beverage company with a strong presence in Malaysia.

We're committed to delivering exceptional customer experiences through our CRM and loyalty programs.

Job Summary:

We're seeking a seasoned professional to drive overall and e-commerce business growth through CRM and loyalty programs at QSR Brands.

The ideal candidate will have a deep understanding of customer journey mapping, CRM management, and e-commerce platforms.

Main Responsibilities:

  • Develop and execute retention strategies to increase customer lifetime value and reduce churn.
  • Create and implement acquisition strategies to increase Pizza Hut Malaysia market share.
  • Design and deploy engagement strategies to increase purchase frequency and average ticket size.
  • Proactively acquire customers through data, martech, and media.
  • Establish data strategy and customer analysis to better understand Pizza Hut customer profiling.
  • Drive Customer Data Consolidation, Integration, and Data Management for a real-time view of customer footprint and purchasing behavior.
Requirements:
  • Good marketing fundamentals and key levers in driving consumer behavioral change.
  • Bachelor's degree in Marketing or related field.
  • Minimum 5 years of experience in digital marketing or related field.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Good command of English.


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