CRM Performance Optimization Manager

7 days ago


Subang Jaya, Selangor, Malaysia ZUS Coffee Full time
Job Description

ZUS Coffee's ideal candidate is a detail-oriented and analytical Data-Driven Marketing Associate who thrives in a dynamic environment.

Main Tasks
  • Plan and execute CRM activities to enhance business outcomes.
  • Operate dedicated CDP platforms for segmentation, customer journeys, and journey testing.
  • Implement personalized customer experiences through targeted strategies.
  • Generate reports on key metrics and provide actionable insights.
  • Contribute to promotional offer configuration and deployment.
Necessary Skills and Qualifications
  • Bachelor's degree in a relevant field.
  • 1-3 years of experience in marketing operations or CRM.
  • Understanding of CRM software and analytics tools.
  • Strong analytical skills and proficiency in Microsoft Excel.
  • API knowledge and ability to learn new technologies quickly.
  • Capacity to work independently in a fast-paced environment.


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