Retail Business Development Lead

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia aramco Full time

This is a full-time expatriate, residential position based in Saudi Arabia.

Overview

We are seeking a Business Development Professional to join our Retail Business Solutions Department (RBSD).

The Retail Business Solutions Department is responsible for Aramco's retail marketing, branding, and technical support that define our Aramco's retail fuel stations. With a global presence, we collaborate with our local and international joint ventures (JVs) and affiliates to manage and operate retail businesses in each market, ensuring alignment with our brand and business standards.

The Marketing and Branding group within RBSD is responsible for enforcing the brand guidelines, driving impactful marketing campaigns and events. Our mission is to identify and implement opportunities that enhance the performance, customer experience, and profitability of retail operations across diverse markets, including expanding service offerings and fostering strategic partnerships. By working closely with other Retail departments that manage domestic and international Retail businesses, we deliver innovative and consistent branding across various markets, setting benchmarks for excellence in the fuel retail industry.

The incumbent is responsible for identifying, developing, and managing growth opportunities for our retail fuel stations. This includes conducting market research, analyzing customer behavior, and evaluating station performance to implement strategies that enhance profitability. By collaborating with local and international affiliates, the role focuses on creating strategic business plans and identifying new avenues for service expansion and operational improvements. He/She is essential to ensuring that the retail fuel stations continue to thrive and grow, both in established and emerging markets.

Duties & Responsibilities

  1. Identify and evaluate business opportunities in collaboration with local and international affiliates to optimize station performance and profitability.
  2. Conduct in-depth market research to analyze industry trends, consumer behavior, and competitive dynamics.
  3. Build predictive models to forecast market trends, consumer demand, and revenue projections.
  4. Use econometric techniques to evaluate the impact of marketing campaigns, pricing strategies, and promotions.
  5. Analyze marketing campaign performance and ROI using key performance indicators (KPIs).
  6. Segment target markets based on demographic, geographic, and behavioral data.
  7. Develop business cases, feasibility studies, and investment proposals to support retail strategic initiatives.
  8. Build and maintain relationships with stakeholders to drive growth initiatives.
  9. Collaborate with marketing and technical teams to align business development strategies with broader department objectives.
  10. Monitor and evaluate retail station performance, recommending strategies for sustainable growth and operational excellence.

Requirements

  1. Bachelor's degree in Economics from a recognized and approved program. An advanced degree such as an MBA would be an advantage.
  2. At least 16-20 years of experience in fuel retail or related businesses from major international oil companies.
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